First Feature
Tell what's the value for the customer for this feature.
Second Feature
Write what the customer would like to know, not what you want to show.
Third Feature
A small explanation of this great feature, in clear words.
A Great Headline
A good subtitle
A great way to catch your reader's attention is to tell a story. Everything you consider writing can be told as a story.
Great stories have personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will asist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
First part
March 2013
Adapt these columns to fit you design need. To duplicate, delete or move columns, select the column and use the top icons to perform your action.
Second part
August 2014
To add a column, reduce the size of these columns using the right icon of each block. Then, duplicate one of the column to create a new one as a copy.
Third part
September 2015
Delete the right image or replace it with a picture that illustrates your message.
